Door County Sunset
I’ve been in Door County the last few days enjoying a quiet getaway with my wife. Since I was four years old, Door County has been a family vacation destination and one of my favorite things to do is visit the different artists and their galleries.
Over the years, artists have flocked here because of the beautiful scenery. (The sunsets are amazing!) Another reason they’re here is because other artists are here, and so is an audience of art lovers. Door County is an artists’ community. Everyone has a chance for their work to be seen here. That doesn’t mean that every artist who opens up a gallery will be successful, but it does provide more visibility that other cities don’t.
If you want to be discovered, sell your wares, skills, or talents, you need to know where your audience is. Make it easy for them to find you. Don’t give people a treasure map with a bunch of clues. Give them the map where “X” marks the spot. In case you didn’t know, you’re the “X”.
Where are other people doing what you want to do? Find a way to get into that community. Not only will that community help you, but you’ll also be helping them. It takes everyone with a similar mindset to keep a strong community going, whether that’s a physical location or an online community.
It’s easier than ever to find your community. If you aren’t sure where to start go to Meetup.com and find a group that you’re interested in and join them the next time they meet. If there isn’t one in your area, start one.
As much as we say we’re independent, we value belonging to a group that feels what we feel and thinks the way we do. That doesn’t mean they can do exactly what we can do, but it means they “get” what we do.
Because you are unique, it makes it easier for you to stand out in your community than it is to stand out on your own.
The artists in Door County found their community and their audience. You can do the same. Find your community and our audience won’t be far behind.
Let me know how it goes.
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