For Motivation, Start Your Day with Two Goals

Sunrise in Milwaukee, WI

It’s a new year, which means there are 365 days full of possibilities. For motivation, start your day with two goals.

Having goals to approach each new day sets you up for success. If you’re feeling burned out or need motivation, it’s difficult to get your swagger back. These two goals can help. They’ve worked for me and I know they’ll work for you.

Here’s how to start your day – say the following two sentences every morning. It’s a potent way to set intentions for the day. And, the motivation of achieving these goals will give you energy.

Most importantly, making these goals a habit could transform your life.  

1) “Who am I going to help today?”

Make it a goal to help one person every day. Forget the other metrics or quotas you have. Focus on that one person. That’s the only quota you have. 

Don’t worry. There will be one person that needs you and you’ll know who it is by the tone in their voice, their demeanor, or the directness of their email. 

Be the person they need at that moment. You’ll feel good about helping and at the end of the day you’ll feel a sense of accomplishment. In no time you’ll be helping more than one person a day. 

And as a bonus, whatever quotas you’ve been ignoring will be achieved. By helping others, you’ll get what you want. 

2) “What’s going to happen to me today that’s never happened before?”

There’s going to be an interruption or disruption in your day. Build it into your schedule so it doesn’t derail you. 

Take it as an opportunity to learn something new. 

To make the experience more powerful:
     A) Document what you did to fix it.
     B) Share the solution with others. 

By doing this you’ll be viewed as an expert by your peers and as a leader by your bosses. 

Live with these two simple sentences, “Who am I going to help today?” and “What’s going to happen to me today that’s never happened before?”, each day for the next month.

Make them a part of your daily routine. Embody what they mean and let me know how these goals impact you over the next 30 days. 

My Favorite Books of 2020

My Favorite Books from 2020

I’m a life-long learner and I’m always looking to feed my curiosity. For a living I’m a digital marketing manager, so you’ll find a few marketing related books on the list, but my interests are vast so there’s other topics also.  

I’m drawn to stories on music, human potential, achieving greatest, innovation and creativity. I think this list covers these topics admirably. I found them full of inspiration and I’m positive you will as well. 

My favorite books of 2020: 

The Moment of Lift (How Empowering Women Changes the World) by Melinda Gates

Kindness and Wonder (Why Mister Rogers Matters Now More Than Ever) by Gavin Edwards

Think Like a Rocket Scientist (Simple Strategies You Can Use to Make Giant Leaps in Work and Life) by Ozan Varol

An Astronaut’s Guide to Life on Earth (What Going to Space Taught Me about Ingenuity, Determination, and Being Prepared for Anything) by Col. Chris Hadfield

How to Decide (Simple Tools for Making Better Choices) by Annie Duke

Content Chemistry (The Illustrated Handbook for Content Marketing) by Andy Crestodina

The Content Fuel Framework (How to Generate Unlimited Story Ideas) by Melanie Deziel

Dreaming the Beatles (The Love Story of One Band and the Whole World) by Rob Sheffield 

What did you read in 2020 that inspired you? What do you plan to read this year? 
 

19 Ideas on Finding Time to Think

19 Ideas on Finding Time to Think

It seems there is never enough time for anything. We have a lot of tasks we need to complete; so many things to do to avoid getting buried by life. But, this leaves little time for contemplation. Plain and simple – there’s no time to think. The kind of thinking where you can get rid of distractions and do away with that little voice in your head reminding you of everything that needs to get done.     

There are ways to get back our time. Instead of sitting in front of the TV all night and making status updates I’ve come up with some alternatives. 

Here are 19 ideas on finding time to think:

Look out the window: I don’t know if anything beats daydreaming. There’s so much going on outside that you can’t help but reflect on what’s going on inside. Clouds, trees, insects, animals, and people can trigger so many thoughts.  

Watch a sunset: It’s a great way to look back on the day and look ahead to tomorrow. Sunsets are never the same. You’ll observe different hues, different textures and depending on the amount of clouds the sunset can surround you. And it can change for an hour or so, even after the sun goes down. Don’t miss the show in the sky and the chance for your mind to wander.  

Look at the stars: This gets you thinking about life’s big questions. You can’t help it. It puts life into perspective looking up at the universe at light that might be hundreds of thousands, if not millions, of years old. You realize you are a speck, yet full of possibilities. 

Sit by a lake or river: Being near water is relaxing. The movement of the water and sound can be hypnotic. If you’re able to sit in a canoe in the middle of a lake try it. You’ll be right in the middle of the experience.   

Make a bonfire: Watching the flames dance and hearing the crackle of the fire connects us to our ancestors and another part of ourselves.  

Plant a garden or a tree: Getting your hands dirty reconnects us to the earth. It’s as if a chisel cracks away the shell of modern society and you and mother nature are reunited.  There’s something sacred about planting a tree. Maybe because it’s going to be there for years; possibly longer than we are. It’s majestic and mighty.   

Listen to music: I love this one. I get lost in music a lot. It’s where I go to feel like I’m alive. Music stimulates the creative side of my brain. 

Go for a drive or a road trip: This is where you can really get to know someone and know yourself a little bit better too. It’s a great way to strip away the layers and be honest. It might be because you need to travel light and it gets you back to the essentials – food, shelter, sleep, and companionship.

Read: It takes you to another world and makes you ponder life’s big questions. Every once in a while change it up by adding poetry, philosophy, mythology, or some sacred text (whatever that means to you) into the mix. It elevates our thoughts.   

Draw or paint: I always loved drawing, like most kids. I took drawing and painting in college and it opened my eyes to observe things differently. Pull out a pad of paper and a pencil and see what happens.   

Work on a crossword puzzle: There’s something that happens when you play with words. Seeing a word can trigger so many thoughts. Words can take you from point A straight to point G and then point S with no idea how you got there.  

Build a model: It takes focus and discipline. When you start, it can feel overwhelming with so many pieces to fit together. You can’t rush it and it’s a good way to slow things down. I loved building model tanks and airplanes as a kid.    

Play catch: There’s something relaxing about throwing a baseball around. You get into a rhythm and it can be a kind of meditation. Don’t have a baseball? Try a football or a frisbee.  

Shoot hoops: More good exercise that forces you to concentrate and think about your shot. It’s good for focus. Plus, you have the rhythm of the ball bouncing and hitting the backboard or net for added stimulation.    

Go fishing: There’s nothing better to slow things down. It’s just you, the water, a fishing pole, and a friend or two. Don’t worry about catching fish. That’s not the point.   

Go for a walk: More good exercise that makes your senses perk up.   

Ride a bike: Good exercise and you get to see things from a different perspective. The sound of the rubber on the road or trail can be hypnotizing. 

Explore nature: Listening to the wind blow through the trees and birds singing is calming. Add the sound of water running over rocks or a waterfall and you’ve got yourself the perfect place to stop and take a meditation break.        

Take a shower/bath: We’re at our most vulnerable here and maybe our most honest. We’re naked and we’re not wearing the mask or persona we wear the rest of the day. It’s our true self. We can relax and let go of everything we’re holding onto here and feel the hot water, the steam, and the solitude like nowhere else. This will stimulate amazing thoughts.       

This list gives us a way to get unstuck and think our way into a more positive existence. We need time to think and re-group. School has semester breaks, in football and basketball you have halftime; take time for yourself to re-think your game plan.    

When do you find time for yourself? How are you able to think clearly? What are your results, or what do you hope the results will be? 

3 Lessons About Safety, Support and Encouragement

empty bird's nest

The other morning I was in my home office when the birds started making a huge racket outside. It went on for 30 seconds before I got up and went to the front door to see what was going on. 

I opened the door and saw a baby robin sitting on the top step of the porch. A few feet away, behind the bush, was a cat. It was crouched and ready to attack. No wonder the birds were so noisy. They were trying to save the baby. I shouted and the cat ran away.  

The robin had gotten there from the nest on our neighbors downspout about 20 feet away. Who knows if the bird was told by its parents “time to leave the nest, buddy” or it felt that’s what it needed to do because that’s what his brothers and sister had done.  

Not knowing how much time we had before the cat came back I started to encourage the bird. I told him, “You can do it.”

After hearing it a few times the bird finally looked back at me. Reassuring him, “You can do it. Come on.”

The bird stood up on it’s legs and gave one flap of its wings. He looked back as if to say, “did you see that?”  

“Come on. You can do it.”

The bird chirped. Then it stood on its legs again and flapped its wings a few times.

“You got it.” 

The bird looked back at me again. He was building his confidence.  

“Come on. You can do it. Let’s go.”

The bird got up on its legs, leapt off the steps and flew into the tree in front of the house to be with the rest of his family. 

“You did it. I’m so proud of you.”

The entire encounter took four minutes. 

With everything that’s been going on it felt good to help another living creature and save its life. It was a good reminder that it doesn’t take a lot to offer help.  

Here are three lessons I learned about safety, support and encouragement:

1) Create a safe space to learn – Most situations aren’t going to be life and death like this one, but we all need a place where we feel safe to make mistakes and to take our time to develop. The bird had less time than most of us because learning to fly was urgent for survival, but once the cat (distaction) was gone the bird could focus. Can you create a safe space to learn? Where would it be? What does it look like?

2) Provide encouragement – The robin sat on the step for a while; as evidenced by the numerous bird droppings around it. Left on its own it stood there, lost. With a little encouragement the bird knew it wasn’t alone. It was able to regroup and focus. Who can you encourage right now? Is there anyone you know that could use a little encouragement?   

3) Be prepared to have someone’s back – We all need someone to be there for us no matter what. Who would you call on if you needed someone? Luckily, I was there for that bird. If I wasn’t there, I’m convinced that bird would have been snatched up within seconds. Who haven’t you talked to in a while? Reach out to them. Let them know you’re thinking of them and that you are there for them. With so many of us working from home we can feel alone at times. We’re not.  

The bird didn’t know it could fly until it flew. The mechanics of flight were there, but it didn’t know how to use it. All it needed was safety, support and encouragement.

I’m thinking of all the recent high school and college graduates and what they must be going through right now. They might not know what to do and could use support right now. The future is never certain, but it seems less so now. 

Who can you reach out to? Reach out. 

What encouragement can you give? Give it.   

The help you offer might not save a life (although, I wouldn’t count that out) but it might help someone fly. The bonus is that the help you give will positively impact your life too. 

My Favorite Books of 2019

My favorite books of 2019, showing book covers

I read some truly inspirational and eye-opening books this year. Without further ado, here is this year’s list of my favorites books of 2019.   

Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke – Duke is the first woman to win the World Series of Poker and she shares insights on how to make decisions when you don’t have all the cards on the table, which translates for the rest of us to making decisions when you don’t have all the information you need. As someone who over-thinks and over-analyzes many decisions this book resonated with me deeply. It’s changed my mindset in how I approach certain situations. When a book does that, it’s something special. I’ve even successfully used her techniques while playing the occasional night of poker with my friends. This is a must read, especially if you want to learn to approach making decisions more quickly, without second guessing yourself and with more accuracy in the outcome.   

Keep Going: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon – I’ve read Kleon’s other books, Steal Like an Artist and Show Your Work, with delight and this is another gem. His insights, along with thoughts from other artists, provide inspiration to keep producing work that excites you and gets you out of bed in the morning, when it seems like you’re doing the same thing over and over, like Bill Murray in Groundhog Day. It’s a fun read and made me appreciate the joy of the creative process and not get too focused on the outcomes. You will enjoy this book as much as I did.     

Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career by Anita Nielsen – This book calls itself a sales book for tech sales professionals, but it’s much more than that. This book is for everybody who deals with other people in their work – essentially, everybody. Nielsen approaches sales, not as a transaction that takes place, but a thought process that transforms your relationship with your client. Instead of thinking B2B, she has you think in terms of H2H – human to human. Her insights are powerful. She writes in a personal way that makes you feel like she’s right there with you one-on-one in a coaching session. She’s in your corner and her care for you as a sales professional shines through. It’s easy to see why she’s one of the most sought after consultants around. This book is highly recommended.  

When Nobody Was Watching: My Hard-Fought Journey to the Top of the Soccer World by Carli Lloyd with Wayne Coffey – I’ll start by saying I’m not a soccer fan and I know Lloyd’s name by watching the Olympics, so I can say that I’m only vaguely familiar with her career. I’ve never read a book by an athlete that showed so much mental toughness like this book did. The sacrifices that Lloyd made to become an elite athlete and her struggles to maintain her position on the team are astounding. She takes you through the grueling long hours of practice, the exhausting physical training program, the loss of a social life that all athletes at this level sacrifice to “make it”, and details the moments in important matches in her career, but there’s more to her story that got to me. It was the constant need to prove herself, not only year to year, but match to match. It was exhausting just reading about it and I thought to myself many times, “How much can one person take?” Thankfully, she had a personal coach who believed in her. He pushed her when she needed a kick in the butt and comforted her when she needed someone to vent with. We could all use a coach like that in our life. I realized this book is a perfect fit for those working in a corporate environment, which isn’t always warm and welcoming. There’s a lot to be learned from someone who ended up being a two-time Olympic gold medalist, two-time FIFA Women’s World Cup champion, two-time FIFA Player of the Year, and a three-time Olympian for the United States Women’s Soccer Team.      

The LeRoy Butler Story by LeRoy Butler and James J. Keller – I loved watching Butler play with the Green Bay Packers during the 90’s. He was part of some great teams, including the team that won Super Bowl XXXI. I also enjoy listening to him as part of “The Big Show” on 105.7 FM the Fan in Milwaukee. He brings a unique perspective and his insights are eye-opening, not to mention his amazing sense of humor. I knew a little about Butler, but not the full picture. For him to make it out of a rough neighborhood in Jacksonville, Florida, where he saw kids his own age get killed, his physical ailment that forced him to wear leg braces while he healed, to become a high school, college and NFL football great is remarkable. Butler proves that you can achieve great success, no matter where you come from and that you can do it with humility and a great appreciation for all those who helped you along the way. 

What were your favorites books this year? What are you looking forward to reading in 2020? Happy reading! 

Paul Simon, Asking for Help, Being an Insider and Showing Your Process

Paul Simon, Asking for Help, Being an Insider and Showing Your Process

Paul Simon on the “Dick Cavett Show”

I recently saw this video of Paul Simon on the “Dick Cavett Show” performing a partially finished “Still Crazy After All These Years.” You can listen to the completed version here.  There’s three lessons in this video – it’s okay to ask for help, give your audience a chance to be an insider and show your process.

It’s okay to ask for help 
The first lesson is there’s power in showing off the start of your project and saying, “Here’s what I have. What are your ideas for this?” If Simon had been sitting with another musician they may have been able to finish the song together. It may have ended up being different than what Simon ended up with. It’s most likely that would have happened.
The nice thing about asking for help is that it’s a chance for other ideas, other thoughts, to enhance your project to make it grow and take it in different directions. It gives you, and your project, a different perspective. Someone’s idea can trigger another idea. Ideas feed off of other ideas. Suddenly, it’s a completely different form. Don’t miss out on showing your works in progress, ask for help and see where others can take it. Whenever I share something with others it always ends up better.
A chance to be insider
Second, what Simon does by unveiling the half-finished song is it offers the audience a glimpse into his world. It makes us feel like he’s letting us in to a secret place that isn’t reserved for just anyone. With social media it’s easier to do this today. You can offer anyone a glimpse into your world. Take them into areas that are normally off limits. It’s a great way to build a strong connection with someone. You feel closer to them, like you’re part of an exclusive club. Austin Kleon is really good at this.
An example of this is when I saw the Bangles in concert. They played two new songs during the show that hadn’t been released yet. You better believe I remembered those songs when they released their next album. I felt privileged that they played those songs for me (along with the rest of the audience) that night.
Showing the process 
The third lesson is at times the most mysterious. I’m interested in creative people’s processes. After taking in someone’s work I’ll ask myself, “How’d they do that?” After Simon stops playing he offers some choices of where he could go with the song. He shows you how he thinks, what his thought process is.
Since it’s rare to see the creative process it’s especially helpful to take a look when we can. Usually we get to see the finished piece of work, but not how it evolved into its final form. I love The Beatles Recording Sessions by Mark Lewisohn and also The Making of Pump by Aerosmith. It’s a look into the process of two of music’s most successful bands. I love learning about how the tracks were made, how they did it, and with the Aerosmith video where they took a phrase or riff.
It’s noteworthy, that almost all DVDs have these types of insights. I encourage you to take advantage of them. Watch the movie with the director’s commentary. Watch the film with the script on half of the screen. It’s a great way to see what’s written versus what was captured on film. And if there is a difference you can see, why does it vary from the script? Should the deleted scenes have been kept? Why do you think they were edited out? We can learn from other people’s processes. Dive in.
How do you ask for help to make your work better? Do you let your audience in on your work? What are your processes?

My Favorite Books of 2017

My Favorite Books of 2017I found myself in the company of some wonderful books in 2017. Some I had previous experience with the authors’ work and was interested in reading something new, others were recommendations, one was a gift, while others I discovered on my own. No matter how these books found their way into my life, I’m glad they did. I’m a better person for having read them.

Originals: How Non-Conformists Move the World by Adam Grant – I loved Grant’s book Give and Take, which was one of my favorite books in 2013. This is another thought provoking piece of work. Grant breaks many myths about success along the way.
Some key findings are innovators who are risk averse have better success than those who put all their eggs in one basket. They don’t quit their jobs until they know what they’re doing is working. He also talks about making sure your company culture doesn’t prohibit speaking out and questioning long held beliefs. In this case, it’s often valuable to have people with various backgrounds participate in projects from the beginning when the chance to make changes is least costly.
Another interesting fact is that innovators who are open to more experiences end up with more novel ideas. Those who moved frequently, mostly in foreign countries, had more experience to draw upon when creating. Their creations end up being ground breaking because they are pulling experiences from multiple cultures. Also, those who have an artistic hobby were more likely to win Nobel Prizes. Having an outside artistic pursuit allows the person to see things differently. This artistic pursuit also allows the person to take time away from a project with the ideas percolating in their head, giving them the distance from their endeavor and giving them time to think about it. This is similar to what was written about in The Pause Principle, which was on my list from last year.
Innovators succeed because of the sheer volume of ideas generated. They crank out enough work that they are constantly tweaking things and finding better solutions. It stands to reason that they have more failures and that they are able to pinpoint what didn’t work or what could work with slight changes. A non-traditional look at innovators and well worth reading.
Revolver: How The Beatles Reimagined Rock’ N’ Roll by Robert Rodriguez – The Beatles have been one of the biggest influences in my life. I’ve read dozens of books about them over the years. This book is different than anything I’ve read. It’s about their album Revolver. Rodriguez brilliantly lays out the book in three parts. He sets up what was going on on, not only in the Beatles’ lives, but in popular music and the world at the time, the origin and process of writing and recording the songs, and the aftermath of the album, including its reception and its place in music history.
You get a feel for where the Beatles were coming from and what the mindset was heading into this album. Rodriguez describes Revolver as the last true Beatles album in that they never collaborated at this level again. With the Beatles focusing on their work in the studio they gave of themselves completely. No matter who had the best idea, that idea won. Who ever had an idea for a part, they would play it. For example, the guitar solo on George Harrison’s song Taxman is played by Paul McCartney, though Harrison generally played the lead guitar parts.
With each new album the Beatles became more experimental and it’s clearly evident on Revolver. Also new in the studio was engineer Geoff Emerick. He helped the Beatles get the sounds they wanted and wasn’t afraid to go against EMI’s (Abbey Road studios) imposed limitations on how to use the recording equipment. With producer, George Martin, they created one of the most revolutionary albums in rock and roll. It’s interesting to point out that when the Beatles went on their last tour in the summer of 1966 as the album was released, they didn’t play any songs from the album. The author makes a case that if it wasn’t for John Lennon’s remarks about being bigger than Jesus, which took coverage away from the album, Revolver and not Sgt. Pepper’s Lonely Hearts Club Band would be regarded as the most important album in rock and roll history. And he may be right. This is important reading for any Beatles or music fan.
The Rise: Creativity, the Gift of Failure, and the Search for Mastery by Sarah Lewis – I’ve read many books on creativity but nothing quite as fresh and unique as what Lewis offers up. It’s a beautiful piece of work; a work of art in a way. When we think of creativity and innovation we think of writers, poets, painters, dancers, and musicians. Lewis expands that view to include practically everyone. She shares stories from who we consider typical artists, but also talks about, and with, inventors, athletes, explorers, educators and more.
Lewis writes about approaches to creativity from a different perspective. She talks about Ben Saunders, an Arctic explorer, who has hiked to both the north and south poles by himself. A feat that has killed many who have attempted it. Artists don’t endure the physical demands that Saunders does in Arctic conditions, but he shares a similar mindset. When faced with the wind, temperature (a constant -30 degrees Celsius), and the pain of the journey he gives in to a feeling of surrender. Surrender, not as giving up, but as giving in. This allows you to “convert your energy and operate at full force.” This is more along the lines of Neitzsche’s amor fati, to love your fate or in the martial art, aikido, the use of nonresistance. When we stop resisting something, we stop giving it power.
Another section is about being a deliberate amateur. This can be thought of not as a not knowing or lacking experience, but demonstrating a willingness to strive, to seek, to find, almost in a play-like state. One example, she discusses the story of Andre Geim and Konstantin Novoselov, physicists who won the Nobel Prize in Physics in 2010. They began holding “Friday Night Experiments” in their lab which were ideas that were so crazy, that they probably wouldn’t work, but if they did it would be surprising. The safe space of their lab allowed them to run experiments they wouldn’t otherwise attempt.One of these experiments lead to their Nobel Prize win.
This was an eye-opening book that’s made me look at my work differently. There are many more ideas presented other than the two I’ve covered. If you’re interested in creating and innovating pick up a copy of The Rise. You’ll be glad you did. I’ve incorporated many ideas from this book into my own life since reading it. I’ve adopted surrender as my new goal and it’s changed me. If you only read one book from this list, this would be my recommendation.
Imagine: How Creativity Works by Jonah Lehrer – I knew this book was going to be different based on the name of the first chapter – “Bob Dylan’s Brain.” This book did not disappoint. I’ve read many books on creativity and they follow a similar line. This one veered off the path and made a new trail! In that first chapter Lehrer shows the breakthrough Dylan had once he gave up music, went to Woodstock and started to write songs, but only in a style that he never did before. Once convention was out of the picture, music poured out of him. He wrote and went with the flow of where the songs were going. What he come up with was completely different – “Like a Rolling Stone” which was the debut single from Highway 61 Revisited.
The chapter entitled “Letting Go” was one of my favorites. In it, the author talks to Yo-Yo Ma about his approach to music. Ma said he looks forward to making the first mistake so he can enjoy the rest of the piece and perform. He also looks over a score to find out the story that’s being told by the composer and then imparts himself and his heart where needed and forgets the technical aspects and just plays. In a part about improv, looking at Second City, Lehrer talks about getting to a level where comedy seems easy and natural. It isn’t. Joshua Funk, the artistic director says, “it takes years of work before you can get good at improv. It’s like music that way. You can’t just pick up a sax and expect to be Coltrane. You have to work at not giving a fuck.”
Another fascinating topic was about the power of Q. Q measures the density of connections of people working in groups. It’s a degree of social intimacy. The ideal Q reading was a group not too big and not too small with most people comfortable working with each other who had previous history with a small number of newbies to keep things fresh. This measure was developed after looking at Broadway musicals and looking at the financial and critical successes versus those that flopped. The same structure is in place at Pixar and it helps to understand the unique culture and success.
Interestingly, the larger and more populated cities become, the more productive its citizens become. This may stem from people having a large number of weak ties. Though the internet brings people together. It’s people connecting with people face-to-face that leads to more cross-polanization and innovation. It’s a fresh look at creativity and worth reading. My second favorite book of the year.
Mindset: The New Psychology of Success – How We can Learn to Fulfill Our Potential by Carol  S. Dweck, PhD. –  I’ve been reading so many other books that referenced Dweck’s work that I had to go back to the original source. She talks about what success is and how it’s really achieved. It’s not what we were taught growing up. It’s not about being smart, it’s about learning. It also reexamines what it means to fail and what lessons are learned from it.
This book covers success from all angles. There are sections on business success and how parents, coaches and teachers need to look at it to help children understand what it is.
Fixed-mindset people are those who think they are smart or talented to a certain level and nothing can change it. Having a growth mindset means you see the potential to improve. You find the areas of weakness and work on them and get better. Telling a child that they are smart and/or talented sends the wrong message and doesn’t lead them on a path to success. If they are told they will need to work hard to achieve their goals they will achieve more than those with raw talent.
This is a must have on any book shelf. Do yourself a favor and pick up a copy of this. It can reshape how you think about success and how you approach life.
George Lucas: A Life by Brian Jay Jones – I had been an admirer of George Lucas’ work with American Graffiti, but mostly of the three original Star Wars movies, since I was a kid. When he re-worked the original movies my thoughts of him soured. I could understand cleaning up the special effects, but not changing content. To me, he altered, and damaged, the stories by doing so. Still, I was interested to read more about him.
Like so many of the people whose work we treasure, it was fascinating to see the person behind the films. He was making movies at an early age and flourished as a film maker while studying film at USC. I hadn’t realized that he was a nationally known film maker as a student – that’s how good he was.
From a business perspective, it’s invaluable to see how he dealt with the studios in making his movies. He’s an idealist and didn’t tolerate the studios dictating to him how to edit or change his movies. Because the studios didn’t believe in Star Wars he was able to keep the merchandising rights. He used funds from the merchandise to finance the Empire Strikes Back and Return of the Jedi, so he didn’t have to change the movies at the discretion of the studios. He loathed the studios and this comes across clearly in the book. After Star Wars, movie guys were overtaken by business guys trying to get there hands on Hollywood hits. People who knew and loved movies were replaced by money counters, which is the system we have in place today.
Lucas also had his hand in changing the way we experience movies. His company, Lucasfilm, spun off Industrial Light and Magic, which is the premier special effects company in Hollywood. Also created was THX, which is the high fidelity sound most movies are shown in today. Movie theaters were set up with THX because Lucas wanted the audience at Return of the Jedi to experience the best possible sound quality and he didn’t think movie theaters were equipped to provide that. Pixar also took wings at Lucasfilm and was eventually spun off and sold to Steve Jobs. A well researched look into the life of George Lucas and a must read for even a casual fan of his work.
Milwaukee Braves: Heroes and Heartbreak by William Povletich – Growing up in Milwaukee, I had heard about the Braves, but didn’t know much of their history other than the World Series Championship in 1957, their near miss in 1958 and the team leaving for Atlanta after the 1965 season. The Boston Braves were a joke in the National League with the league’s worst record, but with the move to Milwaukee in 1953, the team finished in second place and the city fell in love with the Braves. They lead the Major Leagues in attendance for numerous seasons.
Povletich does a wonderful job of recreating what it was like like back then and retraces each season with the help of archival news clippings, photos and interviews with former Milwaukee Braves players. He recounts several important games from each season, especially games that happened in the heat of the pennant races. I felt that I was going through the thrill of victory and the agony of defeat as it was happening.
In 1956, the Braves had a one game advantage with three to play but lost two games and their chance to play in the World Series by one game. In 1957, the team was determined, having been so close the year before, and ended up advancing to the World Series where they beat the New York Yankees for the championship. The city celebrated their team as heroes. In 1958 they again advanced to the World Series and held a three game to one advantage over the Yankees, but the Yankees won the last three games and the World Series. In 1959, they lost a playoff with the Dodgers and missed their chance at another World Series. They were in the pennant race in 1960 but their best years were behind them and interest in the team started to wane.
Many players talked about how the team should have won multiple World Series Championships, but it wasn’t meant to be. The Milwaukee Braves played 13 seasons in Milwaukee and never had a losing record. Many teams used Milwaukee as a model and moved to new cities because of Milwaukee’s financial success. In the 50 years prior to the Braves moving from Boston to Milwaukee no other team in Major League Baseball had moved. In the 20 years after the move, 10 teams relocated, including the Dodges from Brooklyn to Los Angles, the Giants from New York to San Francisco and the St. Louis Browns who moved to Baltimore and became the Orioles. This was a wonderful look back at a different time and a different game.
Finish: Give Yourself the Gift of Done by Jon Acuff – An interesting look at how to accomplish more. One tip, cut your goals in half. Acuff writes that most people stop pursuing their goals the day after perfect.That’s hard to live up to and easy to stop. Cutting your goals in half is a psychological trick. In doing so, you actually end up surpassing your original goal. What’s been shown is that achieving a goal makes you want to keep going. Want to achieve great things? Cut your goal in half.
The most impactful part of the book for me was the chapter entitled “Leave Your Hiding Place and Ignore Noble Obstacles.” Hiding places are unproductive traps. It’s taking care of things that don’t need attention to avoid what really needs to be done. Noble obstacles are those pursuits that trouble perfectionists. It tells them that they can’t do X, until they do Y. It makes your goal harder to accomplish. The example Acuff uses in the book is about a man who wants to clean the garage. Instead of emptying the garage so it’s clean, he decides to have a garage sale so he can make some money. Then this simple task becomes a list of 16 things that need to be done in order to have the sale, like picking the day, advertising, pricing the items, labeling, holding the sale, etc. This simple one-step goal turned into a project, one that never gets done because that’s too much work.
Another suggestion is to avoid the word “until.” Not doing your goal until you figure something else out first. His example is about a woman who wants to start a blog, but worries she needs to meet with a copyright lawyer first to protect her content. She doesn’t start because if she does she’ll get too successful and people other than her will cash in on her work. This is something I’ve struggled with many times. When I wanted to start a blog I spent more time researching web hosts, themes for my website and what widgets and plugins I needed than I did writing. The best idea is to start and if you become successful worry about the consequences later.
If you’re the kind of person who starts projects but never finishes them, this is the perfect book to read in 2018. I’m excited to see what I finish in the year ahead. What are you looking forward to finishing?
Did any of these books make your list? What do you recommend? What are you looking forward to reading in 2018?

My Favorite Books of 2016

Favorite Books 2016

Books seem to find their way into my hands at exactly the right time. This year’s selections are a perfect example of that. It’s also fascinating how one book leads to others and how, after looking back at the books I read in 2016, a theme emerges. The eight books on this list had an impact on me and I hope you get a chance to read them, if you haven’t already.  Here are my favorite books of 2016:

Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain – I purchased this book a few years ago and only got around to reading it this year. If I had known it was this good I would have read it immediately. This is a powerful book. Often, it’s not the loudest voice in the room we should be listening to, but the quiet ones. As a society, we need to place more value in the thoughts and ideas of introverts and work forces should understand how to draw out those responses without putting an introvert on the spot, which s exactly what they don’t want.

I originally got it to learn more about me. I’ve taking personality assessments where I’ve been shown to be a strong introvert, though I took one recently and am now a weak extrovert. I think that’s because I’ve adapted to work environments where before I worked in a team, I’m now more independent. What I didn’t expect, is that halfway through reading it I realized I was learning a lot about both of my parents. I had never considered my dad an introvert, but reading Quiet, made me see him in a new light.

Cain explores how extroverts came to be the ideal that someone should achieve and the role introverts play in society today. She gives many examples of quiet leadership and points to one example of how Warren Buffet prospered during the recession, while Wall Street failed. Cain also lays out of great tips on when to be an extrovert and how introverts can approach work, and how work places should accommodate for introverts in their work force. Those that follow Cain’s guidance will flourish. Highly recommended for introverts or anyone who knows one.

Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman and Raj Sisodia – Chapman is the CEO of Barry-Wehmiller, a leader in the packaging, paper, and consulting industries. This book is the blue print for how companies can treat employees with humanity and respect and, coincidentally, become more profitable in the process. From the forward, written by Simon Sinek, you know it’s going to be good. Sinek has used Chapman’s company as an example of how to run a company the right way; with caring and compassion for others.

Chapman wasn’t always that kind of leader and Barry-Wehmiller wasn’t always that kind of company; a company that placed people over profit. It took a commitment to lead in a different direction and stick with it. In the end, the company culture changed. Employees were involved in decision making. Mistakes were seen as a learning experience. The company became more caring. Time clocks were gone, locks were removed from supply rooms, everyone entered through the same door to go to and leave work. And, boy did the employees respond, even the so called “bad eggs.” The so called trouble employees became the strongest proponents of the new culture, when they realized it wasn’t just talk, but it was real.

The BW Leadership Institute, was born out of a continual need for education. Chapman is not just talking about making people cared for as employees, but cared for as people. Their lives are transformed. I read story after story about people changing in every aspect of their lives with improved marriages, stronger family relationships, and becoming better parents. If you only read a few books from this list, make sure this is one of them.

Grit: The Power of Passion and Perseverance by Angela Duckworth – I grew up believing that successful people where those who showed extraordinary talent and genius, then took advantage of or exploited their gift. In fact, what Duckworth’s research has shown is that talent is only part of the equation. Talent matters, but not as much as we think. It’s effort that makes the difference in whether we succeed. It’s those people that don’t give up when others do that pushes them into another realm.

Duckworth studied grit in everyone from spelling bee champs to world-class athletes to West Point cadets and has developed a grit formula. It is this – talent x effort = skill and skill x effort = success. Successful people do difficult work and spend time in deliberate practice. This contradicts the 10,000 hour rule, a little bit. It’s not that you spend hours practicing but how you spend those hours to improve your skills. One other thing to help improve your skills is to compete with those that are slightly better than you. They will up your game and you’ll improve because of it.

I wish this book had been written 30 years ago. Reading it, I reflected on my upbringing and the role talent versus grit played in my life. I was always on the talent/genius side of things. That talent and genius would be recognize and rewarded. In fact, what I’ve realized in my life, which Duckworth’s book shines a light on so brightly, is that grit is the only attribute that allows you to achieve the things in life that make you feel fulfilled. Grit is a definite must read.

Bounce: Mozart, Federer, Picasso, Beckham and the Science of Success by Matthew Syed – Syed’s book came out a few years before Duckworth’s Grit and it falls into the same space, but Syed comes at success with a whole different perspective. He ‘s a three-time Commonwealth table tennis champion, and two-time Olympian. He draws on his own personal experience and looks at many other successful people to find out how they became so successful.

As one would guess, there are many examples of athletes used in the book, making it easy to relate to, but he also examines grand master chess players, composers, artists and students. He’s researched how they were raised, coached, and tutored. He goes back into the lives of successful people, but also looks at the science behind success. The conclusion is, success is all about mindset.

This mindset emphasizes hard work over talent. Like Duckworth, Syed has discovered that those who work the hardest at deliberate practice become the most skilled at their endeavor and end up being successful as a result. Talent again, is thrown out the window. It’s not the talented that become the dominate player in certain sports or fields of work, but it’s those who devote the most devoted hard work to their craft. Bounce is a remarkable book.

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller with Jay Papasan – I found this book at the airport in Las Vegas. Better time management was one of my goals for 2016. This book was critically helpful in achieving my goal. This book is Pareto’s Principle, or the 80/20 rule, on steroids. Instead of breaking down tasks into smaller ones to cross off of a list, this book shows how to concentrate on only one thing at a time. We are often overwhelmed at work, and life in general, with too many distractions. This leads to watered down results, depleting energy and lack of focus.

One phrase from the book stood out for me is this, “What’s the one thing I can do, such that by doing it, everything else will be easier or unnecessary?” It’s a focus on big picture thinking. Start there, start big. That’s the one thing you should work on to start your day. Then when that’s done, you’ll work on the next one thing. Keller argues that starting with the big thing will let the small things either fall into place or become unnecessary to do.

If you’re like me you start your day knocking off a couple of small tasks so you can cross things off your list, which makes you feel like you’re being productive. But, this only keeps you working on small goals, which lead to small and insignificant results. Multi-tasking and juggling work are myths that we need to forget if we want to achieve great things. The One Thing had an immediate impact on my work at a time when I could have easily been overwhelmed. Instead I used this book to guide me to a highly productive part of my year, which lead to great personal satisfaction and success for my organization. It is a breeze to read and the lessons can be easily applied to your life.

The Pause Principle: Step Back to Lead Forward by Kevin Cashman – I tend to take my time when making decisions and thought it was a weakness. Cashman shows that pausing to think things over before making decisions is a strength. Organization’s seek immediate answers to problems, but this could lead to dysfunctional momentum; moving forward in a direction that’s not best for the future of the organization. When we pause to think about problems allows new ideas to emerge and creativity to flourish. Moving too quickly to the “right” answer kills collaboration and innovation.

Organizations that adopt the Seven Pause Practices discussed are more innovative and, in the end, more profitable. These practices will change the culture of the organization and allow employees to grow. The Pause Principle gets at some very fundamental questions about core values of an organization. Without pausing, an organization can lose focus on why it exists. This book is for anyone who want results fast and problems solved yesterday. Read this book, try a new approach to decision making and you’ll be presently surprised at how much more effective you’ll become.

Tom Petty: A Biography by Warren Zanes – I’m a huge Tom Petty fan and thought I knew all there was to know about the man and his music. Boy, was I wrong. Zanes tells a masterful story, in part because he was given access to people in Petty’s inner circle that no one has had access to before, which allowed him to paint a complete picture of Petty like we’ve never seen before. Zanes is able to give the stories context and offer a rich account of Tom Petty’s life.

Like a lot of people who didn’t have a positive family environment to grow up in, Petty found an escape in music. Music became his world and his life’s goal was to be in a really good band and keep it together. It wasn’t easy, even after landing a record deal. Turmoil was a constant in his personal life and within the band. Every day was a fight to survive and when he cleared one hurdle another one hit him right in the face. Whether it was declaring bankruptcy, fighting with his record label, someone burning down his house, trying to keep his band together, or trying to leave a failing marriage, work was the one thing he could count on to pull him through. He wrote, recorded and toured non-stop. There was never time to take a break and appreciate his success and sadly, he doesn’t seem to have been very happy along the way. Petty’s unhappiness led to substance abuse and addiction. It’s an all too familiar rock and roll story, but his has a happy ending.

Achieving success is never an individual effort, and he had people show up at just the right time in his life to take him to the next level. I enjoyed taking a peek inside his relationships with Leon Russell, Denny Cordell, Jimmy Iovine, Dave Stewart, Jeff Lynne George Harrison and Rick Rubin. Tom Petty and the Heartbreakers are now in their 40th year, which is remarkable. Most importantly, he got through life with all it’s ups and downs and is finally at peace. Petty’s story is another reminder that success doesn’t make life any easier to live.

Beneath the Surface by Michael Phelps with Brian Cazeneuve – During the 2016 Olympic games in Rio I became enamored with Michael Phelps. I was watching at history being made and wondered how the best athlete the Olympics has ever seen came to be. I read something about how he practiced on Sundays when other swimmers rested that day and how that would give him and extra 52 practices a year over his competition. When I read that I had to learn more.

You’d never know it but Michael Phelps didn’t like swimming as a kid and he was afraid to get his face wet! Funny, how life turns out. This book is a great lesson in taking the talent you have and nurturing it and practicing to improve your skills. Phelps was fortunate enough to have a coach that pushed him to be the best swimmer he could. I couldn’t help think this was also a book about Bob Bowman, his coach. I don’t want to get too melodramatic, but without his coach, I doubt we’d have heard of Michael Phelps. The difference between winning a gold medal or no medal at all is sometimes hundredths of a second. That’s when you realize the practice put in makes all the difference. The drive to compete is in most of us, but the extra push from a coach at the right moment, can help give you the slight edge you need.

I didn’t know much about Michael Phelps before reading this book. This book was published in 2008, so it’s a great look into the life of someone before he became one of the greatest athletes to every grace our planet. He’s likable, honest, and humble, which I hope still defines him. I couldn’t help but feel happy for his success, knowing what’s happened since he wrote it. It would be interesting to know if his approach to training and preparation has changed since this was written.

Did any of these make it onto your list for 2016? What were some of your favorites? Here’s looking forward to another year of books that enlighten, educate, and entertain. Happy reading in 2017!

My Favorite Books of 2015

My Favorite Books of 2015

Another year has come and gone, but not before I read my way through some inspiring and thought-proving books. Did these books top 2014’s list? I don’t know, but they’re just as awesome. I delved into creativity, a biography, leadership, and marketing. I took away a lot reading these, and I’m positive you will too. Without further ado, here are my favorite books of 2015.

1) Powers of Two (Finding the Essence of Innovation in Creative Pairs) by Joshua Wolf Shenk. The most fascinating book I’ve read on creativity. I, like most people, tend to think of creativity as something that a person does in solitude with their own special gifts. This book dispels that myth.
It looks deep into what makes someone truly creative, and how someone’s best work is always done as part of a team. Many famous pairs are analyzed in this book. As a Beatles fan, I found the look into John Lennon and Paul McCartney’s partnership eye-opening; and I’ve read a ton about them. Dozens of famous creative pairs are dissected; Steve Jobs and Steve Wozniak, Trey Parker and Matt Stone, Vincent and Theo Van Gogh, are just a few.
This book made me evaluate how my best work came to be. I realize my best work happened because there was a strong partnership involved, even when the act of creating something might have been done singularly, the partner was in the back of my mind, motivating me, inspiring me to do my best work. It gave me a fresh perspective on the influence of my partners and my influence on them.
If you read only one book from this list, this is my choice. Powers of Two (Finding the Essence of Innovation in Creative Pairs) is an amazing work.
2) Big Magic (Creative Living Beyond Fear) by Elizabeth Gilbert. Gilbert beautifully discusses what creativity and artistry are about, which is letting go of fear and getting over your ego and allowing what’s inside you to come out. She stresses the need to do the work. Inspiration doesn’t come like a flash of lightening, it comes to those who show up to work, every day. Therefore, creativity is a result of the habit of doing the work that needs to be done.
Gilbert also talks about letting curiosity take you where it wants to go. If you are curious about a topic, follow that curiosity. You never know where it will take you and what might come out of it. Also, the Muse has a way of helping you create things if you realize that it’s not you that’s the creator.
This book came at just the right time for me. It made me see myself as the artist I am. In recent years I seemed to have lost that notion of myself. This book got my creative juices percolating again. I’m seeing, hearing, and thinking creatively. Highly recommended.
3) Rising Strong by Brené Brown. I was inspired by her previous book, Daring Greatly, and eagerly awaited the arrival of this one in 2015. It does not disappoint. It’s kind of the next step, if you will, to Daring Greatly. If you are brave and vulnerable you’re going to get knocked down, without question. Rising Strong helps you to bounce back when that happens.
The first step is to know that you’re having a breakdown, let down, or what ever you want to call it. Then you need to figure out why you’re feeling and reacting the the way you are. Once that happens you can work through it, feel your emotions, and learn to be comfortable with discomfort. It’s not easy work, but this book equips you with the necessary tools to be able to rise strong. You may want to start with Daring Greatly if you haven’t read it, although it’s not necessary to enjoy this book.
4) Heaven and Hell (My Life in The Eagles 1974 – 2001) by Don Felder with Wendy Holden. Having enjoyed the work of The Eagles I was very interested to read this account of life in one of music’s biggest bands. What was most inspiring were the stories of Felder’s youth, and his life before he joined The Eagles. He grew up in Gainsville, Florida and came from very humble beginnings. He literally grew up in a shack his father built. Life was tough and the relationship with his father was strained, especially after he took to music.
What is interesting is how rich his musical experience was in Gainsville. He played with and became friends with Stephen Stills, the Allman Brothers, and Bernie Leadon. Leadon convinced him to move to LA and got him his gig with The Eagles, He even taught Tom Petty guitar. Like many rock and rollers there are the stories of the glamorous and not so glamorous gigs and the struggle get to the next level and make ends meet. That is until he joined The Eagles.
Once in The Eagles his life turned upside down. They became one of the biggest bands of all-time and they were constantly touring or recording to cash in on their success. What was surprising is how dysfunctional the band was even before he joined. There is a shocking amount of tension, fighting and drug use throughout and as Don Henley and Glenn Frey began to believe that they were The Eagles, things became even more strained. Things took a turned ugly when they started asking for a larger cut of the money and Felder questioned it. The ultimate betrayal was Felder’s being kicked out of The Eagles.
It’s sad to read this tale being such a fan of The Eagles’ music and I’m glad I can listen to the music with pleasure. What I most took away from the book were the lessons about Felder’s early years and how devoted he was to his craft. When you’re good doors open up to you and when you wish for fame and fortune it’s not all it’s cracked up to be.
5) Joyworks by Michael Cudahy. I was first introudced to this book a few years ago through Michael Cudahy’s Ten Golden Rules on How to Run an Organization, which comes from this book. This book is as relevant today as when it was first published in 2002. It provides an inside look at the founding of Marquette Electronics and its rise as a multi-million dollar business.
Cudahy writes with great humor and I found it hard to put down. It doesn’t leave out the trials and mistakes along the way either. There are plenty of costly errors, but Cudahy looks at the lessons learned from each. He believed in treating his employees like family, and he took care of them like that. Just some examples he mentions include building a child care facility at their office, frequent employee celebrations and talent shows, generous rewards and pay, and treating employees fairly. He even eliminated time clocks at the company because he trusted the employees and reasoned that they would work harder and with more pride knowing they were trusted (he was right). The company cafeteria also offered another perk – beer and wine.
He writes sadly of how after he sold the company to GE, the company culture of Marquette Electronics was destroyed and many of the employees left shortly after the take over. I got a sense that this eats at him still. Overall, this is a fascinating look at how you can run a company by treating employees and customers decently and still make a profit. This is a must read for anyone in business and marketing.
6) Leaders Eat Last (Why Some Teams Pull Together and Others Don’t) by Simon Sinek. This book runs a similar path to Michael Cudahy’s book, with with many more examples. Simon makes the case for real leadership and how there are essentially no great leaders today. He discusses military leadership and leadership in companies that do things differently than most.
Sinek shows how when the economy changed employees became expendable, shifting what it meant to work for a company like our fathers and grandfathers knew. Companies not longer take care of their employees. Though it’s not the world we live in today, it is possible, as Sinek shows, to operate quite successfully by returning to old time values. Again, he draws on military references in showing how we can incorporate leadership principals into our own workplaces to make them places where employees feel safe and where we can work together trusting that our boss has our back, as we have his.
I love everything Simon Sinek stands for. This book is brilliant. A must read.
7) It’s Your Ship (Management Techniques from the Best Damn Ship in the Navy) by Captain D. Michael Abrashoff. I originally heard Captain Abrashoff on Wisconsin Public Radio a couple of yeas ago and was impressed enough to buy a copy of his book. It took me a while to get to it, but it was worth the wait. It contains a treasure trove of ideas on how to win the hearts and minds of those you lead.
Abrashoff provides real-life examples of leadership, demonstrated by his run as commander of the USS Benfold. He took over a ship with low morale and a low re-enlistment rate. During his tenure the ship became the highest ranked in the Navy’s fleet; morale and re-enlistments soared.
What struck me is how he didn’t try to radically change things, even though there was so much that needed changing. He worked within the bureaucracy and red tape to make incremental changes. Even the commander of a Navy ship has to know when to push the boundaries and when to conform. It’s a good lesson in picking the right battles.
Captain Abrashoff didn’t shake things up to make a ruckus, but enjoyed small wins, over and over, to where he built up credibility so he had leverage to push the envelope at times. One key aspect of his leadership, is giving the men and women on the ship control to make their own decisions. He told the crew, “It’s your ship.” The crew, with the control to make their own decisions, proved him right by doing the right thing. And if mistakes were made, it was a learning opportunity. Ideal reading for anyone in a leadership role.
8) Everybody Writes by Ann Handley. Something that is so easy to read shouldn’t be this helpful, should it? But, that’s exactly what this book is. Ann Handley gives practical writing advice in 74 easily digestible chapters. I found something useful in nearly every chapter. This isn’t a boring book about grammar rules. Sure, there’s some grammar discussed, but this book is about content, and we all know the importance of content in today’s world. So, not matter what type of content your’re writing whether its blog posts, annual reports, web copy, eBooks, or some other marketing copy, there’s something for you here; even if you think you’re a pretty good writer.
It was immediately noticeable that, even before I finished this book, my writing was stronger, more concise, and my word choices were smarter. My writing was impacted by reading this book and I will read this annually. If you want to take your writing up a notch, go out and buy this Everybody Writes.
9) Brandscaping by Andrew Davis. I resisted reading this book because of the awful title. It sounds like there’s hot wax and painful hair removal involved, but I heard so many great things about it, and about Andrew Davis, that I gave in and bought it. I’m glad I did because this book is brilliant.
This isn’t your typical marketing book. Davis really does break new ground with Brandscaping, and that’s saying a lot. He believes it’s vitally important for brands to ask “what if” questions. These “what if” questions make you think about marketing and branding completely differently. It could open up a world of possibilities previously off limits. It’s not enough to think about “what if” questions, but to be brave enough to implement them.
This book is a guide on how to innovate and find partners where you may not have realized they existed. It’s packed with examples on companies that have successfully brandscaped, proving that it works, not just in theory, but in the real world. If you’re a marketer this is a must read.
Did you read any of these? What were your favorite books of 2015? What are you looking forward to reading in 2016?

4 Rules for Effective Communication

4 Rules for Effective Communication
I recently saw a posting for a Marketing Specialist position at Whole Foods. I clicked through to learn more and was left scratching my head because it wasn’t at all what I was expecting. The listing described a job I had back in college – a stocker.
I give Whole Foods credit for wanting to give the lowly stocker a more respectable title. I understand. I was one. You can’t get lower on the grocery store totem pole.
Even though I was a stocker I knew my role was important. Being on 3rd shift, I ended up doing more than stocking shelves. I manned the cash registers, managed the store on weekends, and worked in every department. So, although I was a stocker, I did a lot more than that, but I wouldn’t say I was a marketing specialist.
Will this job posting help Whole Foods acquire the talent they are looking for? I doubt it. If I was looking for a job to stock shelves I wouldn’t read that job posting. I’d see Marketing Specialist and move on.
On the reverse side, I was a little ticked that Whole Foods wasted my time. It’ll make me think twice before I click through any of their other job postings.
How many potentially great candidates ignore Whole Foods because there is no way to tell a real job posting from one of their “distorted” postings?
I don’t want to pick on Whole Foods, there are other companies that don’t communicate well. From what I know about Whole Foods, I can tell their heart is in the right place.
The lesson here is simple – don’t over-complicate communication. So, how do you avoid your message being ignored?
Here are 4 rules for effective communication.
1) Keep things simple. Simple beats complicated every time. Simple is easy to remember and sticks with people. Avoid jargon. Communicate as if you are trying to explain it to a six year old.
2) Be direct. Don’t let anyone doubt what you mean. Don’t leave gray area. Avoid ambiguity. Get to the point.
3) Say what you mean. What message do you want to convey? Don’t dance around the subject – get it out. Don’t leave your communication open for interpretation.
4) Use the correct words. The right words can inspire, motivate, and educate. Words have power. Choose them wisely so your audience can take action.
In the Whole Foods example the listing could have been changed to read: “We need to hire someone to stock our shelves. It’s not glamorous, but we pay a good wage and we treat our employees well, better than most stockers at other grocery stores. In fact, to us you’re a marketing rock star because you will be responsible for making sure our customers have an awesome experience every time they walk through our doors.”
The next time you need to get your message across remember the 4 rules for effective communication. It will ensure you’re understood.
Have you seen examples of over-complicated messaging? What rules do you follow for effective communication?